Nature of the Task:
persuasive texts are designed to postition a point of view ( opinion - thesis ) .
texts that succesfully persuade are usually highly emotive ( emotional words + influence listener/ audience emotions) and effectively balance opinions with facts ( research- logos ).
persuasive texts can make sweeping generalizations (uniformed conclusion), rely on stereotypes and hyperbole and yet still seem credible.
This is because a combination of objective facts 0 and subjective opinion 0 information is usually used to persuade.
careful use of repetition and high modaltiy of words ( persuasion techniques) can emphatically convey the composer's purpose if it's counterbalanced with the use of statistics, expert evidence and product/idea endorsement from authoritative sources.
moreover effective incorporation of anecdotes ( personal story) analogies ( comparison ) 0 and inclusive language ( we, us ours etc- include audience) 0 can personalize the message and help connect the composer and their text with its audience.
info:
objectice and subjective
focal point:
thesis
how we are going to convey:
mode of persuasion
techniques
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